Analyze the design and user experience of your website. Identify problems that reduce sales. Offer solutions that will turn visitors into buyers
What is
UX / UI audit
This is a comprehensive analysis of a website or app. It helps you understand how users behave on the site and why they don't reach the targeted action
Goal
Understand where users get annoyed and leave without making a purchase
Result
You will learn about the weaknesses and problems of the site. Get precise recommendations on how
to improve it
to improve it
astrum via
UX/UI
audit
What's included
User portraits by segment
Jobs to be Done (JTBD) — a study of user behavior
The principles of interface design according to NNG
Hypothesis testing interviews: we give users a task and see how they solve it using the site. Hear feedback and understand what needs to be improved
Clear roadmap with priorities, complexity assessment, implementers and timelines
What problems will be
solved
02
Tangled
structure
structure
03
01
Expensive leads
The site has a lot of unnecessary blocks and an unclear structure. It is difficult to navigate and find what you need on it
Users come to the site but don't see what they were promised. Difficult navigation and unimpressive content get in the way. You spend on advertising, but don't get orders
Low conversion rate
05
Users are leaving
the site
the site
Many visitors come to the site, but few leave an application and reach the point of purchase
Users don't see the value in your services. They don't find the right buttons and sections. As a result, they close the site and go to competitors' pages
04
There is a desire
to develop the site
to develop the site
You have the resources and time, but no idea where to go next. It is not clear how to attract users and increase profits
What the audit provides
Increasing
conversions
conversions
We will analyze how visitors use your site. We’ll find out why they don’t complete the application or add items to the cart. We’ll propose solutions that lead to sales.
Improving user experience
We’ll help make the site intuitive and attractive so customers find exactly what they need
Competitive
advantage
advantage
A beautiful website with a user-friendly interface stands out among competitors. Users will return to it and recommend it to others
Reducing costs
and increasing revenues
and increasing revenues
A user-friendly and attractive website
will lead to an increase in repeat sales.
You will be able to spend less money
on promotion and attracting customers
will lead to an increase in repeat sales.
You will be able to spend less money
on promotion and attracting customers
How we
work
1.
Interview
Discuss the purpose and objectives of the project. Examine the business and internal processes. Identify the problems we want to solve
2.
Analysis
Examine metrics and capture baseline data: attendance, conversion, funnel. Analyze
the market and competitors
the market and competitors
3.
Design audit
See if the design is attractive and up-to-date. Check how the interface elements are connected and how they work together
4.
UX evaluation
Let's go through basic user scenarios. Analyze navigation, structure and functionality. Identify problems and growth points
5.
Interviews with users
We find out how customers evaluate the site, what they think about the functionality and design, whether they can quickly find the information they need
6.
Solution development
We will prepare a detailed report with a list of problems and recommendations. We will advise on how to improve user experience and increase conversion rates
What you'll
get
Detailed report in PDF
We'll tell you what we did and how we got the results. We will show interface problems. We will give recommendations based on our expertise, best practices and competitors' experience
01
Methods and stages
of work
of work
02
The target audience, their needs and scenarios for using the site
03
Priority and criticality
of errors
of errors
04
List of screens that need
to be modified
to be modified
05
Solutions and recommendations
to improve functionality and design
to improve functionality and design
06
Results of user interviews and hypotheses for further elaboration
07
Detailed description
of problems with screenshots
of problems with screenshots
08
Estimating the complexity
and time of the work
and time of the work
How much does it cost
Express
audit
audit
from 2000$
Suitable for those who are just starting out and want to figure out where to go
Assessing a website based on the principles of interface design
We will conduct research and formulate hypotheses
Order an audit
Comprehensive audit
from 3000$
Suitable for small companies that want to grow and make more money
Everything included in the "Express" package
We will analyze product metrics
Order an audit
We will identify barriers and motivations based on JTBD (Jobs to Be Done)
We will provide recommendations for interface improvements
Full
audit
audit
from 4000$
Suitable for mature companies that need an outside perspective to get to the next level
Order an audit
Everything included in the "Comprehensive" package
We will formulate hypotheses and conduct in-depth cohort research
We will create a design concept
We will analyze competitors and market best practices
We'll tell you what to fix right away to increase your revenue.
Projects
СR +20%
+15% Retention
ARPU +25%
Increased average revenue per user
Redesign of Mobile Application for Focus
We conducted a complete redesign of the mobile application, implementing simplified navigation and enhancing visual perception
We removed unnecessary screens that hindered subscription purchases
Additionally, we revised the subscription process to make it more intuitive and fast
We removed unnecessary screens that hindered subscription purchases
Additionally, we revised the subscription process to make it more intuitive and fast
Interesting projects?
Let us make you the best solutions on the market
Discuss your project
CR +30%
Increased conversion rate
CI +8%
Number of app installations
Website Redesign for International Transfers
The client approached us with the goal of increasing the conversion rate for platform registrations and boosting mobile app downloads from the website. We conducted a detailed UX audit, which included researching user scenarios, identifying bottlenecks, and conducting user interviews. It was discovered that users did not understand the value of the product, especially in comparison to competitors, and encountered difficulties in the registration and app download processes.
Based on the data obtained, we revamped the platform’s unique selling proposition (USP), optimized the customer journey, began comparing pricing policies with competitors, and improved site navigation.
CR +16%
Conversion to platform registration
A study was conducted that identified user issues, which were significantly different from the client’s assumptions. We found that users faced serious difficulties in decision-making due to information overload and a complex interface. Most features were redundant and only complicated the decision-making process for customers
As a result, after all the research and interviews, we formulated a set of hypotheses for interface implementation. After the client optimized the customer journey, they shared results with us showing a significant increase in the classifieds platform’s key metrics
As a result, after all the research and interviews, we formulated a set of hypotheses for interface implementation. After the client optimized the customer journey, they shared results with us showing a significant increase in the classifieds platform’s key metrics
The research revealed that users experience difficulties due to information overload and a complex interface
We identified a set of interface issues and created a concept. After implementing the improvements, the client noted a significant increase in key metrics
We identified a set of interface issues and created a concept. After implementing the improvements, the client noted a significant increase in key metrics
We redesigned the mobile application, improving navigation and visual perception
We removed unnecessary screens, simplifying the subscription purchasing process to make it intuitive and fast
We removed unnecessary screens, simplifying the subscription purchasing process to make it intuitive and fast
We conducted a UX audit and interviews, and discovered issues with understanding the product's value and difficulties with registration
We revamped the USP, improved the customer journey, and enhanced navigation
We revamped the USP, improved the customer journey, and enhanced navigation
Increased conversion
Increased user retention
UX / UI Audit of a Classifieds Platform
FAQ
An audit is beneficial to any company aiming to increase lead generation and customer acquisition. Typically, audits are sought after by:
Startups: To create MVPs, generate hypotheses and new approaches, identify business needs, and target audiences. Online store owners: Seeking to maximize sales and retain customers but uncertain how to achieve this. Large companies without a dedicated development department: They seek expertise and external opinions, wanting to identify new hypotheses, review old approaches, and determine the right direction forward.
Startups: To create MVPs, generate hypotheses and new approaches, identify business needs, and target audiences. Online store owners: Seeking to maximize sales and retain customers but uncertain how to achieve this. Large companies without a dedicated development department: They seek expertise and external opinions, wanting to identify new hypotheses, review old approaches, and determine the right direction forward.
It typically takes at least 7 days. The exact duration depends on the project's scope, complexity, and objectives set.
Submit a request on our website. We'll contact you to arrange a meeting or call. If everything suits you, we'll sign a contract and begin work. It would be great if you have a style guide or brand book, design layouts, a list of competitors, and access to analytics systems. If not, don't worry; we can conduct the audit without them, though it won't cover the full spectrum of growth.
You'll receive a detailed report describing interface issues, accompanied by screenshots and their criticality ratings. The report will also include recommendations for improving navigation, design, content, and other elements to enhance user experience. Your task will be to allocate these recommendations among your team members and commence work on site improvements.
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Astrum Via
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+7 800 555-35-35
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